By asahifile 
Ford Offers Free Home Charger with New EV Purchases and Leases
Ford is attempting to alleviate some of the challenges associated with electric vehicle (EV) charging by introducing a free home charger for customers who purchase or lease select models. Specifically, buyers of the retail Mustang Mach-E, F-150 Lightning, or E-Transit between October 1 and January 2 will receive a complimentary Level 2 home charger, along with installation by a technician at no additional cost. This initiative could significantly ease the financial burden on EV owners, considering that the Ford Charge Station Pro typically costs around $1,310, with installation fees often reaching $2,000. However, customers must ensure their garage has the necessary wiring for a Level 2 charging setup to fully benefit from the offer.
This move comes at a challenging time for Ford’s EV segment, which is projected to incur losses of up to $5.5 billion this year. The company has recently reduced production of the F-150 Lightning due to lower demand and has redirected resources toward manufacturing other models, such as Broncos and Rangers. Additionally, Ford has postponed various EV launches and re-evaluated its strategy, including abandoning the development of a planned three-row SUV.
Offering incentives such as a free home charger could be a strategic effort by Ford to boost sales and interest in its EV lineup amidst these hurdles. However, it remains to be seen whether this tactic will sufficiently address the underlying issues plaguing the division.
Key Highlights:
- Ford’s promotional offer is available for new EV purchases and leases in the United States.
- The Level 2 charger installation provides significant savings for customers.
- The initiative aims to counteract declining demand in Ford’s EV market.
As Ford navigates these transitions, the effectiveness of this incentive program may play a crucial role in shaping the future of its electric vehicle offerings.