By asahifile Perplexity Partners with Getty Images for Licensing Deal
Perplexity AI has recently entered a multi-year licensing agreement with Getty Images, permitting its users to access Getty’s extensive image library. This collaboration, aimed at enhancing user experience, involves integrating Getty’s API into Perplexity’s AI search and discovery tools while ensuring proper attribution for images used.
Getty announced that Perplexity would improve the way it displays images, including providing image credits linked to their sources. This effort aims to educate users about the legal use of licensed imagery, particularly as the prevalence of generative AI tools continues to rise. The importance of copyright and attribution has come into sharp focus amid a wave of lawsuits targeting AI companies, including Perplexity.
In August, Perplexity faced legal action from two Japanese media organizations, Nikkei and Asahi Shimbun, for allegedly illicitly copying and storing their article content, and providing incorrect credits for information. Earlier in the month, Reddit also sued Perplexity and three other companies for purportedly utilizing scraped data without appropriate licensing.
Getty Images itself has confronted challenges related to AI, having banned AI-generated art on its platform in 2022 due to copyright ambiguities. The company has also pursued legal action against AI tools like Stable Diffusion for allegedly processing numerous protected images without consent.
Nick Unsworth, Getty Images’ Vice President of Strategic Development, expressed that partnerships like this one support AI platforms in delivering quality and accurate information to consumers, ultimately enhancing user experience.
As the landscape of AI-generated content evolves, companies like Perplexity are navigating complex issues surrounding copyright, ensuring that users are informed about proper image usage while contributing to a more engaging digital environment.