By asahifile Here’s a blog styled similarly to the provided reference article, discussing a recent update related to smart appliances:
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HUNGRY FOR ATTENTION
LG REVAMPS SMART OVENS TO DISPLAY ADS OFFICIAL WITH NEW SOFTWARE UPDATE
Update includes new advertising features for LG’s high-end smart ovens.
By Emily Chang [https://arstechnica.com/author/emilychang/] – Nov 1, 2025 3:45 pm
An LG Smart Oven in action. Credit: LG Electronics
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In a move that has sparked mixed reactions from consumers, LG has made plans official this week to integrate advertisements into its high-end smart ovens. These changes will begin with models released in 2024, with retail prices ranging from $2,299 to $4,999.
The software update, expected to roll out shortly, will enable the ovens to display ads on their built-in touchscreen interfaces when not in use, in a feature the company is dubbing “Cooking Insights.”
“With this update, LG will introduce a redesigned dashboard that shows recipes, cooking tips, and curated advertisements,” LG stated in a press release. “The ads will rotate every 15 seconds, presenting offers that align with home cooking.”
LG reassured consumers that it would focus on contextual ads, rather than personalized ones that require user data collection.
Reports suggest that the cooking insights dashboard may be visually similar to the cooking tips interface but will include a dedicated section for ads. Users will also have the option to minimize ad content by enabling a simple setting in the oven’s interface, although this could limit access to some helpful cooking features.
While consumers can opt out of this new advertising option, many worry that this trend signifies a broader shift within smart home technology towards monetizing user convenience through ads. Users who decline the software update risk missing valuable improvements, including enhanced recipe suggestions and an upgraded user interface.
This latest feature addition is reflective of a growing industry trend where smart device manufacturers seek alternative revenue streams beyond the initial sale of devices, a change that often frustrates users who typically expect devices to operate without additional costs.
In response to this growing trend, users are experiencing discomfort as manufacturers experiment with embedding advertisements into devices already perceived as premium products. With a market increasingly saturated with smart home technologies, companies are tasked with striking a balance between delivering innovation and maintaining user trust.
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