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Threads Announces ‘Ghost’ Posts: A New Ephemeral Feature for Users
In a bid to enhance user engagement, Meta’s Threads is introducing a novel feature known as “ghost posts.” This exciting addition allows users to share temporary content that will automatically vanish after 24 hours. Unlike traditional posts, the interactions on ghost posts, such as likes and replies, will remain visible only to the original poster, even when the posts themselves are public.
What Are Ghost Posts?
Ghost posts function similarly to common social media updates but with a twist — their ephemeral nature encourages spontaneity among users. Once a ghost post is published, it appears on Threads like any other post, but with the caveat that it disappears within a day. While others can comment on these posts, replies are directed straight to the user’s inbox. This privacy feature limits visibility and lets users choose to respond in a more controlled setting, adhering to the platform’s privacy norms.
Why Introduce a Temporary Posting Feature?
Meta’s decision to add ghost posts aligns with their goal to foster more expressive sharing on Threads. This move mirrors strategies employed successfully on platforms like Instagram, where fleeting posts — such as Stories — are far more popular than permanent uploads. As articulated by Meta, this feature allows individuals to “share unfiltered thoughts and fresh takes without the pressure of permanence or polish.”
Historical Context of Ephemeral Features
However, the success of such features is not guaranteed. Past attempts at creating temporary posts on social platforms have encountered hurdles. Notably, Twitter’s “Fleets,” designed to mimic the ephemeral format, was abandoned less than a year after its launch, primarily due to a lackluster response from users.
Conclusion
As Threads rolls out this new ghost posts feature, it raises questions about the viability of ephemeral content in text-based formats. Will users embrace this fresh way of sharing thoughts, or will Threads face a similar fate to other platforms that have tried and failed at temporary posts? Only time will tell, but the initiative certainly adds an intriguing layer to social interactions on Threads.
For further updates on Threads and the latest developments in social media, stay tuned!
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